On The Go AutoCare

client

On The Go Autocare

role

Website Development

recognition

year

2023

launch project

Objective

Our mission was to craft a bespoke illustration for OnTheGoAutoCare, a dynamic small business. Our focus was to ensure that the design not only resonates with their brand identity but also engages their specific target audience effectively.

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What we've done

1. Strategic Discovery

2. Web application redesign & optimization

3. Mobile application redesign & optimization

4. Landing page redesign & optimization

5. Component-based UI-kit

6. Product Design Sprints to explore new functionality

Creative Process

1. Strategic Discovery: We initiated our project with an in-depth strategic discovery phase. This process involved understanding OnTheGoAutoCare's business model, brand ethos, and audience demographics. This foundational step was crucial in guiding the subsequent design and development stages.

2. Web Application Redesign & Optimization: Recognizing the importance of a seamless online experience, we completely overhauled the web application. Our focus was on enhancing usability while maintaining the brand's unique aesthetic. The result was a more intuitive, user-friendly, and visually appealing web presence.

3. Mobile Application Redesign & Optimization: With mobile traffic dominating internet usage, we tailored the OnTheGoAutoCare mobile application to ensure optimal performance. The redesign focused on improving navigation, load times, and overall user experience, making the app not just functional but also enjoyable to use.

4. Landing Page Redesign & Optimization: The landing page is often the first point of contact for potential customers. We revamped OnTheGoAutoCare's landing page to make it more engaging, informative, and conversion-focused. The new design aligns with the brand's identity and effectively communicates its value proposition.

5. Component-Based UI-Kit: To ensure consistency across all digital platforms, we developed a component-based UI kit. This toolkit serves as a guideline for all future digital endeavors, ensuring brand consistency and speeding up the design process.

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Results

At BusinessBuilda, we are committed to delivering exceptional digital solutions that not only meet but exceed our clients' expectations. The project with OnTheGoAutoCare.com.au stands as a testament to our dedication to quality, innovation, and customer satisfaction.

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